Here Comes the Social Networking Bride

A woman?s wedding is a very special event that, with a little luck, only happens once in a lifetime. So, it?s not surprising that she?d want to share every second of that special day with her extended family and friends. What is surprising is that one-third of all the brides in a recent survey planned to log on to social media while they were on their honeymoon as well. The possibilities for oversharing are enormous and frightening.

David?s Bridal asked 1,262 Canadian brides about their social media plans leading up to and after their wedding and the answers were enlightening.

Almost half of the couples surveyed have dedicated online wedding sites or online registries. A whopping 62% of newly-engaged ladies looked to social media for wedding ideas, 43% used Facebook to source vendors, 35% downloaded wedding planner apps and 24% planned to use an online program to monitors RSVPs.

Before the I Do?s

Soon after the engagement ring hit their finger, woman used that same finger to type out a social media announcement. 68% thought Facebook was an appropriate place to spread the news. 67% went with email and 59% were okay with texting close friends.

Twitter was shunned by most as being ?tacky? but I was surprised to learn that Instagram was a no-no, too.

Pinterest is the hottest spot for newly engaged gals. 42% created pinned photos on wedding boards. I imagine they also used Pinterest to find inspiring wedding cakes, floral arrangements and table themes.

The Big Day

Almost a quarter of the brides surveyed said they?d be logging on to social networks on the wedding day. Though internet technology is just starting to creep into weddings, many brides said they were open to the idea of live streaming the ceremony and hosting a Twitter station so guests could post their insights and well-wishes live.

After the I Do?s

1 in 5 new brides said they planned to share social media updates while they were away on their honeymoon and 43% said they?d be uploading photos online.

79% planned to upload their wedding photos to Facebook and 11% planned to upload their wedding video.

The one area that remained traditional was the invitation. While most thought it was okay to use the web to monitor RSVPs and invitation for wedding activities (parties, dinners, group outings) only 15% of those surveyed thought it was okay to send out electronic invitations for the wedding itself.

Now, if you really want to talk about an internet connected wedding, how about the couple that got married over Skype?

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Source: http://www.marketingpilgrim.com/2013/02/here-comes-the-social-networking-bride.html

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